Payflow

In Spain, many households face financial stress due to a temporary lack of liquidity, not necessarily because they overspend. According to a survey, 60% of Spanish households face overdrafts during the month, often resorting to high-cost loans to cover expenses.

Payflow aims to address this issue by providing a B2B2C platform that enables employees to access their earned income on-demand, anytime, and anywhere. Through the Payflow mobile app, employees can instantly receive a fraction of their salary before their next payday, ensuring that they can cover their expenses without resorting to costly loans or overdrafts.

Payflow is committed to fairness, transparency, and affordability, ensuring that employees receive a fair share of their earned income. By helping employees withdraw the salary they have already earned, Payflow empowers them to use their income wisely, whether it be for spending, investing, or saving.

Payflow's long-term goal is to promote financial freedom for employees by providing an accessible, convenient, and reliable solution for on-demand income access. In addition to expanding its reach in Spain, Payflow is also planning to expand internationally, with a particular focus on other markets in Europe and Latin America. Through these efforts, Payflow hopes to make a meaningful impact on the lives of employees worldwide, helping them achieve greater financial stability and freedom.

When it comes to Earned Wage Access platforms, our main competitors are Wagestream and Hastee. For our Flexible Compensation product, our competitors are Cobee, Sodexo, and Edenred. However, we believe our business stands out from the competition in several key ways.

Firstly, we are committed to providing a real financial social benefit to employees by not charging any fees. This sets us apart from competitors who often charge fees for their services, reducing the amount of money employees can access.

Secondly, we have developed over 50 integrations to payroll software, making it easier for employers to implement our platform. This allows us to provide a seamless user experience for both employers and employees.

Finally, unlike some competitors, we do not alter the company cashflow. This means that our solution can be implemented without impacting the financial health of the employer.

Overall, our commitment to providing a no-fee solution, our extensive integrations, and our non-invasive approach make us the clear choice for employers looking to provide valuable financial benefits to their employees.

At our company, we are proud to offer a B2B2C platform that provides value to both employers and employees. Our revenue model is based on the popular SaaS model, where companies pay a monthly fee related to their size.

One of the key advantages of our platform is that it is completely free for employees. This sets us apart from other providers who may charge employees for access to similar services, and ensures that we are providing a genuine financial benefit to the workforce.

For employers, our pricing model is designed to be scalable and affordable. By charging a monthly fee based on company size, we are able to accommodate businesses of all sizes and provide a cost-effective solution for managing their workforce.

Overall, our revenue model reflects our commitment to delivering value to both employers and employees. By providing a free service to employees and a scalable pricing model to employers, we are able to create a win-win situation that drives adoption and growth for our platform.

At our company, we understand that acquiring customers is critical to our success. That's why we have developed a comprehensive strategy to attract new customers and strengthen our relationships with existing ones.

One of our key strengths is our branding image, which is more modern and trendy than our competitors. This helps us to stand out in a crowded marketplace and appeal to younger generations who are increasingly important in the workforce.

Another important aspect of our customer acquisition strategy is our sales team. We have a highly skilled and experienced team working in tandems per ICP (ideal customer profile), allowing us to target our efforts effectively and maximize our impact.

In addition to our sales team, we have many alliances with HR software companies and other HR services. These partnerships allow us to reach new audiences and expand our customer base.

We also believe in the power of in-person events to build relationships with possible future clients and strengthen relationships with existing ones. That's why we have at least one in-person event per month, allowing us to connect with customers in a more personal and meaningful way.

Finally, we use targeted LinkedIn and Facebook Ads campaigns, which have had promising results in reaching our target audience. Additionally, our strong PR presence across countries helps to increase our visibility and reputation as a leader in our industry.

Overall, our customer acquisition strategy is a comprehensive and multi-faceted approach that leverages our strengths in branding, sales, partnerships, events, and digital marketing to attract new customers and deepen relationships with existing ones.

Some of our biggest customers to date are Ilunion Hotels, Five Guys, NH Hotels, Alcampo, ISDIN, Webhelp, Wallbox, Clicars, etc.

- Winner: Premios Emprendedor Banca XXI
- Winner: Premio Visa Everywhere Initiative
- Winner: Premio V Prix Entrepreneur Tech
- Winner: Talent Summit 2021
- Winner Premios BIGBAN 2021
- Winner: Premio LepetitJournal Cegid Meta4
- Seed Round July 20: 2M€ (Rocket Internet, Wayra y Plug and Play, etc)
- Debt Round June 21: 1M€ (Financierè Saint James)
- Series A: January 22: 8M€ (Y Combinator, Seaya, Cathay, etc)
- April 21: ISO 27001 certified
- Launched Colombia (Jan 2022)
- Surpassed +450 clients globally (2022)
- Winner: Premios de Internet 2022
- Winner: South Summit 2022
- Launched Portugal (Aug 2022)
- Launched Peru (Oct 2022)
- Reached +60 full-time employees at Payflow (2022)
- Winners of 4YFN23 Awards (Best Startup of the Year)
- Avinash and Benoit in F30U30 (Spain)

What we are planning to achieve next is making it and winning at Founders Games. This will help us reinforce our international expansion, consolidate our products and further develop all technology behind our services in every market we operate.